Wholesale Website Design
Wholesale buyers are working out margin. They need to know case sizes, minimum orders, trade prices and delivery terms before they will apply for an account, and they will not chase any of it. A wholesale site that hides everything behind a login loses the retailers who were comparing three suppliers that afternoon.
Built for wholesalers, distributors and trade suppliers. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a wholesale business website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Catalogue with case sizes
Units per case, barcodes and pack dimensions. Retailers plan shelf space and margin from exactly this.
Minimum order value or quantity
The first filter every buyer applies. Concealing it produces wasted applications on both sides.
Trade terms
Payment terms, credit accounts, discounts by volume. It is the commercial substance of the relationship.
Delivery areas and lead times
Where you deliver, how often and how quickly. Retailers order to a stocking rhythm.
A simple account application
What is needed to open an account and how long approval takes.
Some visibility before login
Enough of the range and terms to decide whether applying is worth it. Total concealment loses buyers who were ready.
Three mistakes that cost wholesale business websites customers
These come up again and again in this trade, and all three are avoidable.
- Everything behind a login, so a buyer cannot tell whether applying is worth the effort.
- No minimum order, producing applications from businesses far below your threshold.
- No case sizes, which retailers need to calculate shelf space and margin.
- No trade terms, which is the actual substance of a wholesale relationship.
- No delivery schedule, when retailers order against a stocking rhythm.
- An account application with no indication of approval time.
- No product images at the quality a retailer can reuse in their own listings.
- No indication of stock availability, so a retailer plans an order around something you cannot actually supply this month.
Six wholesale business designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your wholesale business website
Describe the business
One or two sentences about your wholesale business is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Wholesale Business website questions
Should the catalogue be public?
At least partly. A buyer who cannot see the range or the terms usually will not apply for an account to find out.
Do minimums need publishing?
Yes. It is the first filter every retailer applies and concealing it wastes applications on both sides.
What detail do retailers need?
Case sizes, barcodes, pack dimensions and trade price. They are calculating shelf space and margin, not browsing.
Should trade prices be visible?
Behind a login is normal, but publish the terms and structure openly so buyers can judge whether to apply.
How important are delivery schedules?
Considerably. Retailers order against a stocking rhythm and a supplier who cannot fit it is not used twice.
Should product images be downloadable?
Yes, at usable quality. Retailers need them for their own listings, and supplying them makes you easier to stock.
Can I update the catalogue myself?
Yes, directly — ranges and trade prices change and a stale catalogue produces orders you cannot fulfil.
Should stock levels be visible?
At least an availability indicator. Retailers plan promotions and shelf space weeks ahead and an order that cannot be fulfilled costs more than a lost sale.
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