Technology Company Website Design
Technology companies routinely describe what their product achieves without ever saying what it is. Visitors arrive not knowing the category, leave without finding out, and never reach the pricing page. Naming the thing plainly in the first sentence is the single highest-return change most technology websites could make.
Built for technology companies, hardware and software vendors. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a technology website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
A plain description of the product
The category and what it does, in the first sentence. Benefit-only headlines lose visitors who never learn what you sell.
Use cases by customer type
Concrete situations. Buyers evaluate by recognising their own problem, not by parsing your architecture.
Pricing or a pricing model
Buyers cannot budget around an unstated model, and many will not enquire to find out.
Integrations and compatibility
What it works with. These are high-intent, low-competition searches and they compound.
Proof it exists and works
Screenshots, specifications, customers and support commitments. Technology buyers are assessing risk.
Support and documentation
What help is available and how quickly. For business buyers this is much of the purchase.
Three mistakes that cost technology websites customers
These come up again and again in this trade, and all three are avoidable.
- A headline of pure benefit that never states what the product is.
- No pricing model, which stalls buyers who cannot get budget without a number.
- No integration information, missing the cheapest high-intent traffic available.
- No screenshots or specifications, on a product that must be evaluated visually or technically.
- Jargon that assumes the visitor already knows the category.
- No support detail, on a purchase businesses expect to depend on.
- Competing calls to action on the same screen, so none of them is taken.
- No comparison against the alternatives buyers are already considering, when most arrive having already shortlisted two competitors.
Six technology designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your technology website
Describe the business
One or two sentences about your technology is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Technology website questions
What should the first sentence say?
What the product is and what it does. Visitors who cannot work out the category rarely stay long enough to reach the pricing page.
Should pricing be public?
For anything self-serve, almost always. Hidden pricing loses more qualified buyers than any figure would.
Are integration pages worthwhile?
They are among the highest-intent and lowest-competition pages available, because people search for the specific tool they already use.
How many screenshots?
Enough to show the real thing doing the main job. Buyers distrust products they are not allowed to see.
Should I describe support?
Yes. For business buyers, response times and documentation quality are much of what they are actually purchasing.
How many calls to action?
One, repeated. Several competing invitations on the same screen reliably reduce the number of people who take any.
Can I update it myself?
Yes, and you will need to. Product capability changes constantly and stale pages actively mislead.
Should I compare myself to competitors?
A fair, specific comparison converts well, because most buyers arrive having already shortlisted alternatives. Claiming to beat everyone at everything achieves the opposite.
Build your technology website today
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