Supermarket Website Design
A supermarket website is a utility, not a brochure. People arrive to check whether you are open, whether you deliver to them, and what is on offer this week. Every one of those is time-sensitive, which means the site lives or dies on how easily the people in the shop can update it themselves.
Built for supermarkets, grocery stores and food retailers. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a supermarket website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Opening hours per store
Including holidays and any department that closes earlier. The most-checked information you publish.
This week’s offers
Genuinely current, with an end date. Offers from last month tell customers not to bother looking again.
Delivery and collection areas
Where you deliver, what it costs, and the slots available. This is the question that decides whether they shop with you at all.
Departments and specialist counters
Butcher, bakery, fishmonger, pharmacy. These are what differentiate you from a bigger chain.
Store facilities and access
Parking, step-free access, trolleys, toilets, cash machine. Small things that decide between two nearby shops.
Local sourcing and suppliers
If you buy locally, say who from. It is one of the few genuine advantages an independent has.
Three mistakes that cost supermarket websites customers
These come up again and again in this trade, and all three are avoidable.
- Offers left up after they expire, which trains customers to stop checking.
- One set of hours for several stores with different times.
- No delivery area information, so customers cannot tell whether you serve them.
- No mention of specialist counters, which is the main reason to choose you over a chain.
- Nothing about parking or accessibility.
- A site nobody in the shop can update, which is why supermarket sites go stale fastest of all.
- No mention of what time deliveries or fresh stock arrive, when a great many customers plan their visit around exactly that.
Six supermarket designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your supermarket website
Describe the business
One or two sentences about your supermarket is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Supermarket website questions
How often should offers change?
Weekly, with an end date shown. An expired offer is worse than no offers page, because it teaches people the site is not maintained.
Should each store have its own page?
Yes if hours, facilities or delivery differ. A single combined page produces wasted journeys and complaints.
How should delivery areas be shown?
As a list of areas or postcodes in text, plus a map. Text is what search engines and screen readers can actually read.
Are specialist counters worth featuring?
They are usually your strongest differentiator against a larger chain, so they deserve real prominence.
Should I list local suppliers?
If you use them, yes. It is a genuine advantage, it is searched locally, and larger competitors cannot copy it easily.
What about bank holidays?
Publish them a week ahead and remove them afterwards. It is the most common cause of a wasted trip.
Who should update the site?
Someone in the shop. If updating hours needs a developer, the hours will be wrong within a month.
Should we list loyalty or membership schemes?
Yes, with what the customer actually gets. A scheme explained in one clear paragraph signs up far more people than a poster at the till ever does.
Websites for similar businesses
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