Physiotherapy Website Design
People find a physiotherapist by searching a body part and a problem, not by searching for clinics. Back pain, a running injury, a shoulder that will not lift. The clinics that get the call are the ones with a page about that exact complaint, priced clearly, with an appointment available this week. Most competitors publish one page listing every condition and rank for none of them.
Built for physiotherapy clinics, sports therapists and rehabilitation practices. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a physiotherapy website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
A page per condition you treat
Back pain, sciatica, sports injuries, post-operative rehab. Each is searched independently and each deserves its own page written for that patient.
Session prices and length
First appointment, follow-ups, block bookings. Patients are budgeting for a course of treatment, not a single visit, so give them the whole picture.
Therapist profiles with specialisms
Qualifications, registration and what each therapist focuses on. Patients with a specific injury want the person who treats it every day.
Booking and availability
How soon someone can be seen matters as much as price when they are in pain. A short form and a tappable number are enough.
What happens in a first session
Assessment, hands-on treatment, exercises to take away. New patients do not know what to expect and some do not book because of it.
Insurance and referrals
Which insurers you deal with directly and whether a GP referral is needed. Both stop bookings when left unanswered.
Three mistakes that cost physiotherapy websites customers
These come up again and again in this trade, and all three are avoidable.
- A single page listing thirty conditions, which competes for none of them.
- No prices, when patients are working out the cost of six sessions rather than one.
- Writing in clinical language patients do not use to describe their own pain.
- No mention of how soon an appointment is available, which is what decides between two clinics.
- Nothing about insurers, so privately covered patients assume you are not on their list.
- Stock imagery of gyms rather than the actual treatment room they will sit in.
Six physiotherapy designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your physiotherapy website
Describe the business
One or two sentences about your physiotherapy is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Physiotherapy website questions
Do I need a page for each condition?
Yes, for the ones you want more of. Someone searching "sciatica treatment" will click a page about sciatica long before a general clinic page, and it is far easier to rank.
Should I publish session prices?
Yes, including follow-up rates. Patients are pricing a course of treatment, and a clinic that hides the number is assumed to be the expensive one.
Can patients book online?
You can take booking requests through the site and link to whichever clinic system you use. Availability is often the deciding factor, so make it easy to ask.
Should I list insurers?
Yes. Patients with cover check that first, and being absent from your site is read as not being accepted.
Is exercise or advice content worth writing?
Genuinely useful advice for the conditions you treat attracts exactly the right people, and it demonstrates competence better than any claim about your approach.
Do I need to mention registration?
Yes, with the body and number. It separates a qualified physiotherapist from the unregulated end of the market immediately.
Can I keep it up to date myself?
Yes. Prices, therapists and availability all change, and none of them should require a developer or a wait.
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