Language School Website Design
Language learners are unusually specific about what they need: a level, a purpose and a timetable that fits around work or study. Many are also international, comparing schools in another country in a language that is not their first. Clarity matters more here than persuasion, and so does saying plainly what a course costs and where it leads.
Built for language schools, English institutes and language tutors. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a language institute website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Courses by level and purpose
Beginner through advanced, plus exam preparation and business language. Learners filter on level before anything else.
Accreditation and exam recognition
Which bodies recognise you and which exams you prepare for. It is what makes the certificate worth having.
Prices, hours and class size
Cost per week or course, hours, and how many students per class. Class size is compared closely.
Start dates and duration
Rolling or fixed intakes. Learners are planning around work, visas or study.
Teachers and their qualifications
Teaching credentials and whether they are native speakers. Both are asked constantly.
Practical information for international students
Visas, accommodation and arrival help. Often the deciding factor and rarely done well.
Three mistakes that cost language institute websites customers
These come up again and again in this trade, and all three are avoidable.
- No level structure, so a learner cannot tell which course suits them.
- No prices, when learners compare schools across several countries.
- No class sizes, which is one of the most compared details.
- No accreditation, which makes the certificate hard to value.
- Complex English on a site for people learning English.
- Nothing about visas or accommodation for international students.
- No start dates, so nobody can plan around it.
- No indication of student nationalities or class mix, which learners care about because they do not want a class that all shares their first language.
Six language institute designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your language institute website
Describe the business
One or two sentences about your language institute is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Language Institute website questions
How should courses be organised?
By level first, then by purpose — general, exam preparation, business. Learners filter on level before reading anything else.
Should class sizes be published?
Yes. It is among the most closely compared details, and a small maximum is a genuine selling point.
How important is accreditation?
It is what makes the certificate worth having. Name the bodies and the exams you prepare students for.
Should the site use simple English?
Yes. Your visitors are learning the language, and complex writing on a language school site is self-defeating.
Do I need visa information?
For international students it is frequently the deciding factor, and very few schools handle it clearly.
Should teachers be listed?
Yes, with qualifications. Learners ask about teaching credentials and about native speakers constantly.
Can I update dates myself?
Yes, directly — intakes change and an out-of-date calendar stops enrolments silently.
Do learners ask about class nationality mix?
Constantly. Students travelling to learn a language do not want a class where everyone shares their first language, and saying how you manage it is a genuine advantage.
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