Hospitality Website Design
Hospitality is judged on how a place feels, and then booked on whether the practical questions are answered. Photographs set expectation, but availability, price and location convert. The businesses that do well online are honest about all three, because the gap between a website and an arrival is what produces the review that follows.
Built for hospitality businesses, venues, guest houses and leisure operators. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a hospitality website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Honest photographs of the actual place
Guests compare the arrival to the website. A flattering lie produces the review that costs you far more than it gained.
What is on offer, with prices
Rooms, tables, packages or memberships. A from-price is what allows a guest to shortlist you.
Booking or enquiry, one tap away
The simplest possible route, and a phone number for anyone who prefers it.
Location and how to get there
Transport, parking and distances. Guests are usually unfamiliar with the area.
Events and private hire
Frequently the highest-value business and frequently the least well presented on the site.
Practical guest information
Hours, accessibility, whether children or dogs are welcome, dress code. These decide bookings quietly.
Three mistakes that cost hospitality websites customers
These come up again and again in this trade, and all three are avoidable.
- Photographs that flatter beyond recognition, which produces disappointment and reviews.
- No prices anywhere, so a guest cannot shortlist you against alternatives.
- Booking buried several clicks deep.
- No private hire information, when it is often the most profitable enquiry.
- Nothing about accessibility, children or dogs, which decides a great many bookings.
- No location guidance, on a site whose visitors are usually unfamiliar with the area.
- A menu or price list that has not changed in two years.
- No indication of busy periods or when to book, which loses walk-in customers and produces disappointment at peak times.
Six hospitality designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your hospitality website
Describe the business
One or two sentences about your hospitality is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Hospitality website questions
How honest should photographs be?
Completely. Guests compare arrival to the website, and the gap between them is exactly what a bad review describes.
Should prices be shown?
A from-price at minimum. Without one a guest cannot shortlist you, and most will not enquire to find out.
Is private hire worth featuring?
Usually it is the highest-value business you take and the least well presented, which makes it the easiest thing to improve.
What practical details matter most?
Accessibility, children, dogs and parking. They decide bookings quietly and are rarely stated.
How prominent should booking be?
One tap from anywhere. Every extra step loses guests who had already decided.
Does location content help?
Yes. Guests unfamiliar with an area search what is nearby, and that traffic arrives before they have chosen where to stay or eat.
Can I update it myself?
Yes, and you should — menus, prices and events change constantly and a stale site suggests a stale business.
Should I say when we are busy?
Yes. Telling people when to book and when to walk in prevents disappointment at peak times and fills the quiet ones, which is worth more than it costs.
Build your hospitality website today
Start free. No credit card, no designer, and nothing to install.
Build my website free →